lifestyle apparel to fit your day, your life, your mood
mood apparel launched in May 2020 and was founded by Emily Shaw, a British designer based in London
Tired of searching for fuss free and body flattering leisurewear that wasn’t overpriced or had a yearly subscription fee, Emily set to work on designing a pastel range of shorts for herself that eventually developed into a lifestyle brand.
“I was looking for clothing that was versatile, comfy and most importantly suited all body shapes. Activewear shouldn’t be seen as clothing specifically for running, yoga or swimming etc. It should be adaptable and fit for any type of movement whether that’s to go walking in, dancing in, wearing around the shops, to festivals or to travel to exciting new places in. Activewear needs to be all of this whilst also being able to withstand the most intense workouts!“
Emily, founder of mood.
She combined multi-functional, soft, high quality fabrics and tailor made them to fit all body shapes, in beautifully bright and flattering pastel shades. Most importantly she achieved this at a competitive and economical price.
Emily wanted to be able to provide a complete look that inspires confidence. Combining cute tee’s with activewear that accentuates your features, to add accessories with tan enhancing beachwear to create an empowering beach mood or to instil confidence in a person that was only ever comfortable wearing black to expand their wardrobe and discover a new bold mood.
A versatile and life adapting brand….
your very own lifestyle apparel to suit any and every mood.
We are proud to say that we've achieved this with economical ideas at the forefront of our designs.
mood apparel is:
f a i r l y m a d e | e t h i c a l | z e r o w a s t e | a n i m a l c r u e l t y f r e e
founder of mood